Imprint

Address:

Responsible for content according to § 6, 10 MDStV:

SCN GmbH
Jochen Schüler
Zikora Kansi
Apostelnstrasse 19
50667 Cologne

Commercial Register Court: Cologne Register Number: 29339
UID No: DE191875211

Bank details:

Deutsche Bank AG, Cologne IBAN DE69 3707 0024 0338 5697 00 BIC/SWIFT code DEUTDEDBKOE
GLS Bank AG, Bochum IBAN DE15 4306 0967 4118 7676 00 BIC/SWIFT-Code GENODEM1GLS

Photos by iStockphoto.com

Design & Development hello@go-shape.com Go Shape

Brands:

IBM is a registered trademark of IBM Corporation. Lotus, Notes and Domino are trademarks of International Business Machines Corporation. The name Software AG and all Software AG products are either trademarks or registered trademarks of Software AG and/or its subsidiaries and/or its affiliates and/or their licensors. Other company, product or service names may be trademarks of other companies. No liability is assumed for completeness.

Disclaimer:

In a judgement dated 12.05.1998, the Hamburg Regional Court ruled that by providing a link, one may be held jointly responsible for the content of the linked page. This can only be prevented - according to the LG - by expressly distancing oneself from these contents. We have included links to other pages on the Internet on our website. The following applies to all these links: We expressly emphasise that we have no influence whatsoever on the design and content of the linked pages. Therefore we dissociate ourselves hereby expressly from contents of all linked sides inclusive all sub-sides. This declaration applies to all links existing on our website and to all contents of the pages to which links or banners lead.

Privacy policy

This data protection declaration informs you about the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the websites, functions and content connected to it, as well as external online presences, such as our social media profile (hereinafter referred to collectively as the "online offer"). With regard to the terms used, such as "Processing" or "Controller", please refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible party

SCN GmbH
Jochen Schüler
Apostelnstrasse 19
50667 Köln

Tel: +49 (0) 221 913 814 - 0
Email: info@scngmbh.de

Types of data processed:

- Inventory data (e.g., names, addresses). - Contact data (e.g., email, phone numbers). - Content data (e.g., text inputs, photographs, videos). - Usage data (e.g., websites visited, interest in content, access times). - Meta/communication data (e.g., device information, IP addresses).

Categories of data subjects

Visitors and users of the online offer (hereinafter we also refer to the data subjects collectively as "users").

Purpose of the processing

- Provision of the online offer, its functions and content - Answering contact requests and communication with users - Security measures - Reach measurement/marketing

Terms used

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. "Processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and covers virtually any handling of data. "Pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the need for additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person. "Profiling" means any type of automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or change of location. Controller" means the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data. "Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the Controller.

Relevant legal bases

In accordance with Article 13 of the DSGVO, we will inform you of the legal bases of our data processing operations. If the legal basis is not mentioned in the privacy policy, the following applies: the legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 DSGVO, the legal basis for processing for the performance of our services and the execution of contractual measures as well as the answering of inquiries is Art. 6 para. 1 lit. b DSGVO, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c DSGVO, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f DSGVO. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d DSGVO serves as the legal basis.

Security measures

In accordance with Art. 32 DSGVO, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the varying degrees of likelihood and severity of the risk to the rights and freedoms of natural persons. The measures shall include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to data, as well as access, input, disclosure, availability and separation of data. We also have procedures in place to ensure the exercise of data subjects' rights, deletion of data and response to data breaches. Furthermore, we take into account the protection of personal data already during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Art. 25 DSGVO).

Cooperation with processors and third parties

If we disclose data to other persons and companies (processors or third parties) within the scope of our processing, transmit it to them or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, is required pursuant to Art. Art. 6 para. 1 lit. b DSGVO is necessary for the performance of the contract), you have consented, a legal obligation so provides or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.). If we entrust third parties with the processing of data on the basis of a so-called "contract processing agreement", this is done on the basis of Art. 28 DSGVO.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure, or transmission of data to third parties, this will only occur if it is for the performance of our (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual authorisations, we process or have processed the data in a third country only if the specific conditions of Art. 44 et seq. DSGVO. This means, for example, that the processing is carried out on the basis of special guarantees, such as the officially recognised establishment of a level of data protection equivalent to that of the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognised special contractual obligations (so-called "standard contractual clauses").

Rights of data subjects

You have the right to request confirmation as to whether data concerned are being processed and to obtain access to those data, as well as further information and a copy of the data, in accordance with Article 15 of the DPA. You have accordingly. Art. 16 DPA, you have the right to request that data concerning you be completed or that inaccurate data concerning you be corrected. In accordance with Art. 17 DSGVO, you have the right to request that data concerning you be deleted without delay or, alternatively, in accordance with Art. 18 DSGVO, to request that processing of the data be restricted. You have the right to request to receive the data concerning you that you have provided to us in accordance with Art. 20 DSGVO and to request its transfer to other controllers. You also have the right to Art. 77 DSGVO the right to lodge a complaint with the competent supervisory authority.

Right of withdrawal

You have the right to withdraw consent given pursuant to Art. Art. 7 para. 3 DSGVO with effect for the future

Right of objection

You may object to the future processing of data concerning you at any time in accordance with Art. 21 DSGVO. The objection can be made in particular against the processing for direct marketing purposes.

Cookies and right to object to direct marketing

"Cookies" are small files that are stored on users' computers. Different data can be stored within the cookies. The primary purpose of a cookie is to store information about a user (or the device on which the cookie is stored) during or after a visit to an online service. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie may, for example, store the contents of a shopping cart in an online shop or a login status. Permanent" or "persistent" cookies are cookies that remain stored even after the browser is closed. For example, the login status may be stored if users visit it after several days. Similarly, users' interests may be stored in such a cookie, which is used for reach measurement or marketing purposes. Third-party cookies" are cookies provided by providers other than the party responsible for operating the online service (otherwise, if they are only its cookies, they are referred to as "first-party cookies"). We may use temporary and permanent cookies and provide information about these in our privacy policy. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies may lead to functional limitations of this online offer. A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, particularly in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by disabling them in the browser settings. Please note that not all functions of this online offer can be used in this case.

Deletion of data

The data processed by us are deleted or restricted in their processing in accordance with Art. 17 and 18 DSGVO. Unless expressly stated in the context of this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion is not prevented by any statutory retention obligations. If the data are not deleted because they are necessary for other and legally permissible purposes, their processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons. According to legal requirements in Germany, the data is kept for 10 years in accordance with §§ 147 para. 1 AO, 257 para. 1 no. 1 and 4, para. 4 HGB (books, records, management reports, accounting documents, commercial books, documents relevant for taxation, etc.) and 6 years in accordance with § 257 para. 1 no. 2 and 3, para. 4 HGB (commercial letters). In accordance with legal requirements in Austria, records are kept in particular for 7 years in accordance with § 132 para. 1 BAO (accounting records, receipts/invoices, accounts, vouchers, business papers, statement of income and expenditure, etc.), for 22 years in connection with real estate and for 10 years for records in connection with electronically provided services, telecommunications, radio and television services provided to non-entrepreneurs in EU Member States and for which the Mini-One-Stop-Shop (MOSS) is used.

Business-related processing

In addition, we process - contract data (e.g., subject matter of contract, duration, customer category) - payment data (e.g., bank details, payment history) from our customers, prospects and business partners for the purposes of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process the data of our customers in the context of the order processes in our on-line shop, in order to make possible for them the selection and the order of the selected products and achievements, as well as their payment and delivery, and/or execution. The data processed includes inventory data, communication data, contract data, payment data and the persons affected by the processing include our customers, prospects and other business partners. The processing is carried out for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery and customer services. In doing so, we use session cookies for storing the contents of the shopping cart and permanent cookies for storing the login status. The processing is carried out on the basis of Art. 6 para. 1 lit. b (execution of order processes) and c (legally required archiving) DSGVO. In this context, the information marked as necessary is required for the establishment and performance of the contract. We disclose the data to third parties only in the context of delivery, payment or in the context of legal permissions and obligations to legal advisors and authorities. The data will only be processed in third countries if this is necessary for the fulfilment of the contract (e.g. at the customer's request in the case of delivery or payment). Users can optionally create a user account, in particular by which they can view their orders. During the registration process, users are provided with the required information. User accounts are not public and cannot be indexed by search engines. If users have cancelled their user account, their data with regard to the user account will be deleted, unless their retention is necessary for commercial or tax reasons in accordance with Art. 6 para. 1 lit. c DSGVO. Data in the customer account will remain until its deletion with subsequent archiving in the event of a legal obligation. Users are responsible for backing up their data in the event of termination before the end of the contract. In the context of registration and renewed registrations as well as use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as those of the users, in protection against misuse and other unauthorised use. This data is not passed on to third parties unless it is necessary for the prosecution of our claims or there is a legal obligation to do so in accordance with the German Data Protection Act. Art. 6 para. 1 lit. c DSGVO. Deletion takes place after the expiry of statutory warranty and similar obligations, the need to retain the data is reviewed every three years; in the case of statutory archiving obligations, deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligations).

Agency services

We process our clients' data as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, campaign and process implementation/handling, server administration, data analysis/consulting services and training services. In this context, we process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text input, photographs, videos), contract data (e.g., subject of contract, term), payment data (e.g., bank details, payment history), usage data and metadata (e.g., in the context of the evaluation and success measurement of marketing measures). In principle, we do not process special categories of personal data, unless they are part of a mandated processing operation. Data subjects include our customers, prospective customers as well as their customers, users, website visitors or employees and third parties. The purpose of the processing is to provide contractual services, billing and our customer service. The legal bases of the processing result from Art. 6 para. 1 lit. b DSGVO (contractual services), Art. 6 para. 1 lit. f DSGVO (analysis, statistics, optimisation, security measures). We process data necessary for the establishment and performance of contractual services and indicate the necessity of their indication. Disclosure to external parties only takes place if it is necessary in the context of a contract. When processing the data provided to us in the context of an order, we act in accordance with the instructions of the client and the legal requirements of order processing pursuant to Art. Art. 28 DSGVO and do not process the data for purposes other than those specified in the order. We delete the data after the expiry of statutory warranty and similar obligations. The necessity of keeping the data is reviewed every three years; in the case of statutory archiving obligations, deletion takes place after their expiry (6 years, pursuant to § 257 para. 1 HGB, 10 years, pursuant to § 147 para. 1 AO). In the case of data disclosed to us by the client in the context of an order, we delete the data in accordance with the requirements of the order, in principle after the end of the order.

Therapeutic services and coaching

We process the data of our clients and prospective clients and other clients or contractual partners (uniformly referred to as "clients") in accordance with Art. 6 para. 1 lit. b) DSGVO in order to provide them with our contractual or pre-contractual services. The data processed in this context, the nature, scope and purpose of and the necessity for their processing, are determined by the underlying contractual relationship. The data processed generally include the client's inventory and master data (e.g., name, address, etc.), as well as contact data (e.g., e-mail address, telephone, etc.), contract data (e.g., services used, fees, names of contact persons, etc.) and payment data (e.g., bank details, payment history, etc.). In the context of our services, we may also collect special categories of data pursuant to Art. Article 9(1) of the GDPR, in particular data relating to the health of clients, possibly with reference to their sexual life or sexual orientation, ethnic origin or religious or philosophical beliefs. For this purpose, we obtain, where necessary, pursuant to Art. 6 para. 1 lit. a., Art. 7, Art. 9 para. 2 lit. a. DSGVO obtain the explicit consent of the clients and otherwise process the special categories of data for health care purposes on the basis of Art. 9 para. 2 lit. h. DSGVO, § 22 para. 1 no. 1 b. BDSG. If required for the performance of the contract or by law, we disclose or transfer the client's data in the context of communication with other professionals, third parties necessary or typically involved in the performance of the contract, such as billing agencies or similar service providers, provided that this is necessary for the provision of our services pursuant to Art. Art. 6 para. 1 lit b. DSGVO, legally pursuant to Art. Art. 6 para. 1 lit c. DSGVO, our interests or those of the clients in efficient and cost-effective healthcare as a legitimate interest pursuant to Art. 6 para. 1 lit c. DSGVO. Art. 6 para. 1 lit f. DSGVO or pursuant to Art. Art. 6 para. 1 lit d. DSGVO is necessary to protect vital interests of clients or another natural person or within the scope of a consent pursuant to Art. Art. 6 para. 1 lit. a., Art. 7 DSGVO. The data will be deleted when the data is no longer required to fulfil contractual or statutory duties of care and to deal with any warranty and similar obligations, with the need to retain the data being reviewed every three years; otherwise, the statutory retention obligations apply.

Contractual services

We process the data of our contractual partners and interested parties as well as other principals, customers, clients or contractual partners (uniformly referred to as "contractual partners") in accordance with Art. 6 para. 1 lit. b. DSGVO in order to provide them with our contractual or pre-contractual services. The data processed in this context, the nature, scope and purpose of and the necessity for their processing, are determined by the underlying contractual relationship. The data processed include the master data of our contractual partners (e.g., names and addresses), contact data (e.g., e-mail addresses and telephone numbers) as well as contract data (e.g., services used, contractual contents, contractual communication, names of contact persons) and payment data (e.g., bank details, payment history). In principle, we do not process special categories of personal data, unless they are part of an ordered or contractual processing operation. We process data that are necessary for the justification and performance of contractual services and indicate the necessity of their indication, unless this is obvious to the contractual partners. Disclosure to external persons or companies will only take place if it is necessary in the context of a contract. When processing data provided to us in the context of an order, we act in accordance with the instructions of the contracting authority and the legal requirements. When using our online services, we may store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as the interests of the users in protection against misuse and other unauthorised use. This data is not passed on to third parties unless it is necessary for the prosecution of our claims in accordance with the German Data Protection Act. Art. 6 para. 1 lit. f. DSGVO or there is a legal obligation to do so pursuant to Art. Art. 6 para. 1 lit. c. DSGVO. The data will be deleted when the data is no longer required to fulfil contractual or statutory duties of care and to deal with any warranty and similar obligations, with the need to retain the data being reviewed every three years; otherwise, the statutory retention obligations apply.

Data protection information in the application procedure

We process applicant data only for the purpose and in the context of the application procedure in accordance with the legal requirements. Applicant data is processed for the purpose of fulfilling our (pre-)contractual obligations in the context of the application procedure within the meaning of Art. 6 para. 1 lit. b. DSGVO Art. 6 para. 1 lit. f. DSGVO insofar as data processing becomes necessary for us, e.g. in the context of legal proceedings (in Germany, Art. 26 BDSG additionally applies). The application procedure requires applicants to provide us with the applicant data. The necessary applicant data are marked if we offer an online form, otherwise they result from the job descriptions and in principle include personal data, postal and contact addresses and the documents belonging to the application, such as cover letter, CV and the certificates. In addition, applicants may voluntarily provide us with additional information. By submitting their application to us, applicants consent to the processing of their data for the purposes of the application procedure in the manner and to the extent set out in this Privacy Policy. If special categories of personal data within the meaning of Article 9(1) of the DSGVO are voluntarily provided in the course of the application procedure, their processing will additionally be carried out in accordance with Article 9(2)(b) of the DSGVO (e.g. health data, such as severely disabled person or ethnic origin). If special categories of personal data within the meaning of Article 9(1) DSGVO are requested from applicants in the course of the application procedure, their processing is additionally carried out in accordance with Article 9(2)(a) DSGVO (e.g. health data if they are necessary for the exercise of the profession). Where provided, applicants may submit their applications to us via an online form on our website. The data is transmitted to us in encrypted form in accordance with the state of the art. Applicants may also send us their applications by e-mail. Please note, however, that e-mails are not sent in encrypted form and that applicants are responsible for encryption. We cannot therefore accept any responsibility for the way in which the application is transmitted between the sender and the recipient on our server and therefore recommend that you use an online form or send it by post. This is because instead of applying via the online form and e-mail, candidates still have the option of sending us their application by post. The data provided by applicants may be processed by us for the purposes of the employment relationship in the event of a successful application. Otherwise, if the application for a job is not successful, the applicants' data will be deleted. Applicants' data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time. Erasure will take place after a period of six months, subject to any justified withdrawal by applicants, to allow us to answer any follow-up questions on the application and to comply with our obligations of proof under the Equal Treatment Act. Invoices for any reimbursement of travel expenses are archived in accordance with tax law.

Registration function

Users can create a user account. As part of the registration process, users are provided with the required mandatory information and processed on the basis of Article 6(1)(b) DSGVO for the purposes of providing the user account. The processed data includes in particular the login information (name, password as well as an e-mail address). The data entered during registration is used for the purposes of using the user account and its purpose. Users may be informed by e-mail of information relevant to their user account, such as technical changes. Once users have cancelled their user account, their data relating to the user account will be deleted, subject to any legal obligation to retain such data. It is the responsibility of users to back up their data before the end of the contract if they have cancelled their account. We are entitled to delete irretrievably all data stored by the user during the term of the contract. In the context of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as those of the user, in protection against misuse and other unauthorised use. This data will not be passed on to third parties unless it is necessary to pursue our claims or unless there is a legal obligation to do so pursuant to § 5 of the German Data Protection Act. Art. 6 para. 1 lit. c DSGVO. The IP addresses are anonymised or deleted after 7 days at the latest.

Contact

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the user's details are used to process the contact request and its handling in accordance with Art. Art. 6 para. 1 lit. b) DSGVO processed. The user's details may be stored in a customer relationship management system ("CRM system") or comparable enquiry organisation. We delete the inquiries if they are no longer required. We review the necessity every two years; furthermore, the legal archiving obligations apply.

CRM system Zendesk

We use the CRM system "Zendesk", of the provider Zendesk, Inc., 989 Market Street #300, San Francisco, CA 94102, USA, in order to be able to process user enquiries more quickly and efficiently (legitimate interest pursuant to Art. 6 para. 1 lit. f. DSGVO ). Zendesk is certified under the Privacy Shield Agreement, providing an additional guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000TOjeAAG&status=Active). Zendesk uses the users' data only for the technical processing of the requests and does not share it with third parties. To use Zendesk, it is necessary at least to provide a correct e-mail address. A pseudonymous use is possible. In the course of processing service requests, it may be necessary to collect additional data (name, address). The use of Zendesk is optional and serves to improve and accelerate our customer and user service. If users do not consent to data collection via and storage in Zendesk's external system, we offer them alternative means of contact for submitting service requests by e-mail, telephone, fax or mail. For more information, users should refer to Zendesk's Privacy Policy: https://www.zendesk.de/company/customers-partners/privacy-policy/.

Google Tag Manager

Google Tag Manager is a solution we use to manage so-called Google tags. website tags via an interface (and thus e.g. Google Analytics and other Google marketing services into our online offer). The tag manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users' personal data, please refer to the following information on Google services. Terms of use: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. DSGVO). Google uses cookies. The information generated by the cookie about the use of the online offer by users is usually transmitted to a Google server in the USA and stored there. Google is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on activities within this online offer and to provide us with other services associated with the use of this online offer and Internet use. In doing so, pseudonymous user profiles can be created from the processed data. We only use Google Analytics with IP anonymisation activated. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The IP address transmitted by the user's browser is not merged with other data held by Google. Users may refuse the use of cookies by selecting the appropriate settings on their browser, however please note that if you do this you may not be able to use the full functionality of this website, Google may refuse the use of cookies by you and may prevent Google from monitoring your use of the website. Users may also refuse the use of cookies by selecting the appropriate settings on their browser, however please note that if you do this you may not be able to use the full functionality of this website. http://tools.google.com/dlpage/gaoptout?hl=de. For more information on Google's use of data, opt-out and opt-in options, please refer to Google's privacy policy(https://policies.google.com/technologies/ads) and Google's advertising display preferences (https://adssettings.google.com/authenticated). Users' personal data will be deleted or anonymised after 14 months.

Google Universal Analytics

We use Google Analytics in the form of "universal analytics". "Universal Analytics" refers to a Google Analytics procedure in which user analysis is carried out on the basis of a pseudonymous user ID, thereby creating a pseudonymous profile of the user with information from the use of different devices (so-called "cross-device tracking").

Targeting with Google Analytics

We use Google Analytics to display ads served within Google's and its partners' advertising services only to users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) which we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). We also use remarketing audiences to ensure that our ads match users' potential interests.

Google Adsense with personalised ads

Google Adsense with non-personalized ads

Google AdWords and conversion measurement

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google") on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Article 6 (1) lit. f. DSGVO). Google is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). We use the Google "AdWords" online marketing service to place ads on the Google advertising network (e.g., in search results, in videos, on web pages, etc.) for display to users who have a presumed interest in the ads. This allows us to better target ads for and within our online offering to present users only with ads that potentially match their interests. For example, if a user is shown ads for products in which they have shown an interest on other online sites, this is known as "remarketing". For these purposes, when you visit our website and other websites on which the Google advertising network is active, Google executes code directly from Google and integrates so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") into the website. These are used to store an individual cookie, i.e. a small file, on the user's device (similar technologies may be used instead of cookies). This file records which web pages the user has visited, what content the user is interested in and which offers the user has clicked on, as well as technical information on the browser and operating system, referring web pages, time of visit and other information on the use of the online offer. We also receive an individual "conversion cookie". The information collected with the help of the cookie is used by Google to compile conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that personally identifies users. User data is processed pseudonymously within the Google Advertising Network. For example, Google does not store or process the name or email address of users, but processes the relevant data in a cookie-based manner within pseudonymous user profiles. This means that from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about users is transmitted to Google and stored on Google's servers in the USA. For more information about Google's use of data, and to opt-out and opt-in, please see Google's privacy policy(https://policies.google.com/technologies/ads) and Google's advertising display preferences (https://adssettings.google.com/authenticated).

Google Doubleclick

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google") on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Article 6 (1) lit. f. DSGVO). Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). We use the online marketing service Google "Doubleclick" to place ads on the Google advertising network (e.g., in search results, in videos, on web pages, etc.). Double Click is characterised by the fact that ads are displayed in real time on the basis of users' presumed interests. This allows us to better target ads for and within our online offering, to present users with only ads that potentially match their interests. For example, if a user is shown ads for products they have shown interest in on other online sites, this is called "remarketing". For these purposes, when you visit our website and other websites on which the Google advertising network is active, Google executes code directly from Google and integrates so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") into the website. These are used to store an individual cookie, i.e. a small file, on the user's device (similar technologies may be used instead of cookies). This file records which websites the user has visited, what content the user is interested in and which offers the user has clicked on, as well as technical information on the browser and operating system, referring websites, time spent on the site and other information on the use of the online service. The IP address of the user is also collected, whereby this is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases transferred completely to a Google server in the USA and shortened there. The above information may also be combined by Google with such information from other sources. If the user subsequently visits other websites, he or she may be shown ads tailored to his or her presumed interests on the basis of his or her user profile. User data is processed pseudonymously within the Google Advertising Network. For example, Google does not store or process the name or email address of users, but processes the relevant data in a cookie-based manner within pseudonymous user profiles. This means that from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about users by Google Marketing Services is transmitted to Google and stored on Google's servers in the United States. For more information on Google's data use, opt-out and opt-in options, please refer to Google's privacy policy(https://policies.google.com/technologies/ads) and Google's advertising display preferences (https://adssettings.google.com/authenticated).

Facebook Pixel, Custom Audiences and Facebook Conversion

Within our online offer, due to our legitimate interests in analysis, optimisation and economic operation of our online offer and for these purposes, the so-called Facebook cookie is used. "Facebook Pixel" of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). Facebook is certified under the Privacy Shield Agreement and thereby provides a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). The Facebook pixel enables Facebook to target visitors to our online offer for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook Pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) which we transmit to Facebook (so-called "custom audiences"). We also use the Facebook pixel to ensure that our Facebook ads are relevant to users' potential interests and are not harassing. The Facebook pixel also allows us to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (a "conversion"). Facebook processes the data in accordance with Facebook's Data Use Policy. Accordingly, general guidance on the display of Facebook Ads, in Facebook's Data Use Policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook Pixel and how it works can be found in Facebook's Help section: https://www.facebook.com/business/help/651294705016616. You can object to the Facebook Pixel collecting and using your data to display Facebook Ads. To adjust what types of ads are shown to you within Facebook, you can go to the page set up by Facebook and follow the instructions on how to set up usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices. You can also object to the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative opt-out page(http://optout.networkadvertising.org/) and additionally the US website(http://www.aboutads.info/choices) or the European website(http://www.youronlinechoices.com/uk/your-ad-choices/).

Online social media presence

We maintain online presences within social networks and platforms in order to be able to communicate with customers, prospective customers and users who are active there and to inform them there about our services. When accessing the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply. Unless otherwise stated in our data protection declaration, we process the data of users if they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

Integration of third party services and content

Within our online offer, we use content or service offers from third-party providers on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) in order to use their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always requires that the third-party providers of this content, the IP address of the users perceive, because without the IP address, they could not send the content to their browser. The IP address is therefore necessary for the presentation of this content. We endeavour to use only content whose respective providers use the IP address for the sole purpose of delivering the content. Third party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, time of visit, and other information about the use of our online services, as well as being combined with such information from other sources.

Vimeo

We may include videos from the "Vimeo" platform of the provider Vimeo Inc, Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy policy: https://vimeo.com/privacy. We point out that Vimeo may use Google Analytics and refer to the privacy policy(https://www.google.com/policies/privacy) as well as opt-out options for Google Analytics(http://tools.google.com/dlpage/gaoptout?hl=de) or Google's settings for data use for marketing purposes (https://adssettings.google.com/).

Youtube

We integrate the videos of the platform "YouTube" of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Fonts

We integrate the fonts ("Google Fonts") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google ReCaptcha

We use the function for detecting bots, e.g. when entering data in online forms ("ReCaptcha") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Maps

We integrate the maps of the service "Google Maps" of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, IP addresses and location data of users, which will not, however, be collected without their consent (usually in the context of the settings of their mobile devices). The data may be processed in the USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

OpenStreetMap

We incorporate the maps of the service "OpenStreetMap"(https://www.openstreetmap.de), which are provided on the basis of the Open Data Commons Open Database License (ODbL) by the OpenStreetMap Foundation (OSMF). Privacy policy: https://wiki.openstreetmap.org/wiki/Privacy_Policy. To our knowledge, OpenStreetMap uses users' data solely for the purposes of displaying map features and caching selected settings. This data may include, in particular, users' IP addresses and location data, which will not be collected without their consent (usually in the context of the settings of their mobile devices). The data may be processed in the USA. For more information, please consult OpenStreetMap's privacy policy: https://wiki.openstreetmap.org/wiki/Privacy_Policy.

Use of Facebook social plugins

We use social plugins ("Plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Article 6 (1) lit. f. DSGVO). The plugins may display interaction elements or content (e.g. videos, graphics or text posts) and are recognizable by one of the Facebook logos (white "f" on a blue tile, the terms "Like", "Like me" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/. Facebook is certified under the Privacy Shield agreement, which provides a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). When a user accesses a function of this online offer that contains such a plugin, his or her device establishes a direct connection with Facebook's servers. The content of the plugin is transmitted directly to the user's device by Facebook and integrated into the online offer by the user. In the process, user profiles can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge. By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still a possibility that Facebook will learn and store his or her IP address. According to Facebook, only an anonymised IP address is stored in Germany. The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the rights and setting options in this regard to protect the privacy of users, can be found in the Facebook data protection information: https://www.facebook.com/about/privacy/. If a user is a Facebook member and does not want Facebook to collect data about him or her via this online service and link it to his or her membership data stored on Facebook, he or she must log out of Facebook and delete his or her cookies before using our online service. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https: //www.facebook.com/settings?tab=ads or via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

Twitter

Within our online offer, functions and contents of the service Twitter, offered by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated. This may include content such as images, videos or text and buttons that allow users to share content from this online offering within Twitter. If the users are members of the Twitter platform, Twitter can assign the call of the above-mentioned contents and functions to the user's profile there. Twitter is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.

Instagram

Within our online offer, functions and contents of the service Instagram, offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated. This may include, for example, content such as images, videos or text and buttons that allow users to share content from this Online Offer within Instagram. If users are members of the Instagram platform, Instagram may assign the calling of the above-mentioned content and functions to the users' profiles there. Instagram privacy policy: http://instagram.com/about/legal/privacy/.

Within our online offer, functions and content of the service Pinterest, offered by Pinterest Inc, 635 High Street, Palo Alto, CA, 94301, USA, can be integrated. This may include, for example, content such as images, videos or text and buttons that allow users to share content from this online offering within Pinterest. If the users are members of the Pinterest platform, Pinterest can assign the call of the above-mentioned contents and functions to the users' profiles there. Pinterest Privacy Policy: about.pinterest.com/de/privacy-policy.

Xing

Within our online offer, functions and contents of the service Xing, offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be integrated. This may include, for example, content such as images, videos or text and buttons that allow users to share content from this online offering within Xing. If the users are members of the Xing platform, Xing can assign the calling of the above-mentioned contents and functions to the users' profiles there. Privacy policy of Xing: https://www.xing.com/app/share?op=data_protection..

Within our online offer, functions and contents of the service LinkedIn, offered by inkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, can be integrated. This may include content such as images, videos or text and buttons that allow users to share content from this online offering within LinkedIn. If the users are members of the LinkedIn platform, LinkedIn can assign the call of the above-mentioned contents and functions to the user's profile there. Privacy policy of LinkedIn: https://www.linkedin.com/legal/privacy-policy.. LinkedIn is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Google+

Within our online offer, functions and contents of the platform Google+, offered by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), can be integrated. This may include, for example, content such as images, videos or text and buttons that allow users to share content from this online offering within Twitter. If the users are members of the Google+ platform, Google can assign the call of the above-mentioned contents and functions to the users' profiles there. Google is certified under the Privacy Shield agreement and therefore offers a guarantee of compliance with European data protection law(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). For more information on Google's use of data, and to opt-out and opt-in, please refer to Google's privacy policy(https://policies.google.com/technologies/ads) and Google's advertising display preferences (https://adssettings.google.com/authenticated).

Sharing features of AddThis

Within our online offer, the service "AddThis" (1595 Spring Hill Rd Suite 300 Vienna, VA 22182, USA) is used to share content from this online offer within social networks (so-called sharing). The use is based on our legitimate interests, i.e. interest in disseminating our online offer in accordance with. Art. 6 para. 1 lit. f DSGVO. AddThis uses the personal information of the users for the provision and execution of the sharing functions. In addition, AddThis may use pseudonymous information of users for marketing purposes. This data is processed using so-called "cookie" text files on users' computers. Privacy Policy: www.addthis.com/privacy, Opt-Out: http://www.addthis.com/privacy/opt-out.

Shariff sharing features

We use the privacy-safe "Shariff" buttons. "Shariff" was developed to allow more privacy on the net and to replace the usual "share" buttons of social networks. In doing so, not the users' browser, but the server on which this online offer is located, establishes a connection with the server of the respective social media platforms and requests e.g. the number of likes, etc. The user remains anonymous. For more information on the Shariff project, please contact the developers at c't magazine: www.ct.de.

Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke